How do I set up a drip campaign for real estate?

How To Set Up Your Real Estate Drip Campaign

1. Step 1: Set Your Goal.
2. Step 2: Choose Your Format (newsletter, sign-up, special offer, survey, etc)
3. Step 3: Segment Your Audience.
4. Step 4: Create an Engaging Offer.
5. Step 5: Schedule Time and Frequency.
6. Step 6: Use the Autoresponder for Triggered Email Delivery.

What should a drip campaign include?

How to set up a drip campaign

1. Choose your trigger. What specific action or date will your drip campaign be based on?
2. Identify your audience(s).
3. Craft your message for each email.
4. Measure and adjust based on performance.
5. Maintain your drip emails.

What makes a successful drip campaign?

The more specific you get with shopper type, purchase behavior, and timeline, the better the return on investment will be on your drip campaign. Try to have multiple drip campaigns for each segment. Getting the segments right is the most important part of a drip campaign.

How do you write an effective drip campaign?

6 Steps to an effective email drip campaign

1. Figure out your goal.
2. What’s in the emails matters most.
3. Deliver the information that leads need to make a decision.
4. Set the timing and frequency.
5. Segment your campaigns.
6. Measure stuff.

What is a real estate campaign?

A well-organized real estate marketing campaign encompasses a combination of factors to create, communicate, deliver, and exchange an investor’s message to consumers, but its core functions aim to do one thing: generate leads.

How do you do a drip campaign on follow up boss?

Start a CallAction Drip Campaign within Follow Up Boss

1. Login to Follow Up Boss.
2. Click on Persons.
3. Click on the Name of the contact you want to assign a drip campaign.
4. Select the CallAction Drip Campaign to start from the drop-down.
5. Click Start on the pop-up confirmation.

What does a drip campaign look like?

Put simply, drip marketing is all about giving people the right information at the right time. If someone just subscribed to your blog newsletter, for example, a drip campaign could send a welcome email right away, and two days later, an email that shows off some of your most-read content.

How long should a drip campaign be?

For example, you might start a drip campaign for your book offer with a length of 8 weeks. If you see a lot of engagement fall off after week 6, then you might want to test a 6-week campaign. If there is still a ton of engagement at week 8, you might want to test a 12-week campaign.

What is drip marketing with example?

How do you do a real estate campaign?

Unique Real Estate Marketing Ideas

1. Create a website.
2. Build a blog.
3. Develop email marketing campaigns.
4. Employ virtual staging.
5. Try experiential marketing.
6. Partner with local businesses.
7. Run paid Instagram promotion.
8. Use drone photography.

What can follow up boss do?

Follow Up Boss is an automated system that doesn’t rely on manual data entry. It allows you to send in leads from your existing marketing and websites via email. You can still enter a lead manually if they call in. Leads are then distributed via an instant phone call or email.