Who is in the Think Different commercial?
The one-minute ad featured black-and-white footage of 17 iconic 20th-century personalities, in this order of appearance: Albert Einstein, Bob Dylan, Martin Luther King Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia …
What was Apple’s Think Different campaign?
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Why does Apple use the slogan Think Different?
At the top of each image was the rainbow-colored Apple logo and the words “Think Different.” Nothing else. The creator of the work was a brilliant art director named Craig Tanimoto. Craig had worked with me for many years (mainly on the Nissan business), and he virtually always had a unique way of looking at things.
Why was Apple’s Think Different campaign successful?
Apple attributed the increasing sales to the ”Think Different” campaign. ”It let people know that we’re still around and not going anywhere, so that they can feel good about buying the product,” said Hamilton. Apple’s market share rose to 4.1 percent.
Who is Rob Siltanen?
Rob Siltanen is a leading creative marketer responsible for some of the most effective and iconic advertising campaigns of the past 30 years. An energetic, innovative, and results-centric marketer, he uniquely blends creativity and strategic insight to deliver high impact messaging.
Was Steve Jobs rebel?
Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian for a time and was often called an arrogant, obnoxious, weirdo. Being a rebel, however, wasn’t the secret of Steve Jobs.
What was Apple’s first slogan?
One of Apple’s first slogans was “The Power to Be Your Best”.
What is Apple’s new slogan?
Apple’s New Motto: “Think Different — But Not Too Different”
What is the meaning of Think different?
To think differently is to be bold in your choices, to be expressive in your views and certainly to be artistically true to yourself. It is a mindset that needs to be adopted and a process that comes with practice. After all, change does not happen overnight, and neither does being different.
What is Apple’s current slogan?
Did Steve Jobs write the crazy ones?
The poem itself was developed by a collective including Rob Siltanen, Lee Clow, and others. It was allegedly initially ‘hated’ by Steve Jobs, although he later came around & changed his mind (classic Steve). Two narrations of the ad exist, one by Richard Dreyfuss and one by Steve Jobs himself.
Who Wrote Here’s to the crazy ones quote?
Walter Isaacson wrote about the evolution of the media blitz in his authorized biography Steve Jobs, attributing much of the celebrated Crazy Ones script to Jobs himself.