What is a creative theme?
What is a Creative Concept? A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
How do you create a creative strategy?
8 Steps to Crafting Killer Creative StrategiesStep 1: Clarify Your Primary Objective. Step 2: Define The Target Audience. Step 3: Your Call to Action (or Key Takeaway) Step 4: Break Down Your Offer. Step 5: List Media Channels & Deliverables. Step 6: Provide Your Budget. Step 7: Mandatories. Step 8: Attach Relevant Reference Material.
What is a creative strategy?
Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement.
What is a creative strategist?
Creative Strategists typically work at advertising agencies or marketing firms. There, they straddle the business and creative sides of advertising, as their job is two positions rolled into one: Media Planner and Creative Director. When you’re a Creative Strategist, you strategically plan advertising campaigns.
What is a creative strategy statement?
A creative strategy statement describes the purpose of your initiative or campaign. It’s usually one or two sentences long and includes the value proposition of your services, as well as which audiences you will target.
How do you write a creative strategy brief?
Most creative briefs include the following:A short brand statement.A brief overview of the campaign’s background and objectives.Key challenges that the campaign aims to resolve.Target audience for the campaign.Chief competitors.Primary message describing the brand’s values and market positioning.
What are the elements of a creative brief?
7 Key Elements to A Professional Creative BriefNeeds of the Client. The team needs to understand the requirements of the client. Market and Audience Demographics. The Scope of the Project. Competitor Analysis. Business Brand. Deliverables. Deadlines.
Who prepares the creative brief?
A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.
What is a creative brief used for?
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple.