What is an example of brand extension?
Brand extension can be as obvious as offering the original product in a new form. For example, the Boston Market restaurant chain launched a line of frozen dinners under its own name, offering similar fare. Another form of brand extension combines two well-known products.
What companies use brand extension?
Brand Extension Examples
- Apple: from personal computers into MP3 players.
- Callaway: from golf clubs into footwear, apparel and golf accessories.
- Dyson: from vacuum cleaners into desk lamps.
- Starbucks: coffee-based beverages into energy drinks.
- Mailchimp: email marketing to Facebook ads.
Is Dettol an example of brand extension?
To achieve fast growth and leverage the strong brand equity of Dettol, Reckitt Benckiser India Limited (RBIL) rolled out a number of brand extensions. Some of these extensions such as Dettol soap and Dettol liquid hand wash became phenomenal successes, but most others failed to perform.
What is Nike’s brand extension?
Nike implements a mixture of brand and product line extensions to expand its market reach and increase sales. Nike’s Air Force 1, Cortez, Metcon 5, and React Infinity Run are results of product line extensions.
How does Coca Cola use brand extension?
(A good example of this would be Coca Cola introducing a soda on the market with a different flavor, CHERRY COKE, or with less calories, ZERO). A brand extension falls outside of the original product line, using the same trademark.
What makes a good brand extension?
Make the brand extension a logical fit The new product must be a logical fit to the brand, compatible, expected and follow the current brand story. The link between the new product and the parent brand should be easily tracked. The biggest brand extension pitfalls fall into this category.
What are examples of extension strategies?
Extension strategies include rebranding, price discounting and seeking new markets. Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors.
Why was Dettol floor cleaner not acceptable to consumers?
4. Why was Dettol floor cleaner not acceptable to consumers, given that its germ killing proposition was consistent with the core benefit offered by the mother brand? The product failed despite adequate marketing support This product offers nothing new to the customers though well fit with original parent brand.
Does Adidas have a brand extension?
Adidas announces new line extension: “adidas + KANYE WEST”
How do you do product extensions?
How to plan a product line extension
- Analyse your existing product or service range.
- Touch base with your brand identity.
- Consider wider consumer or market trends.
- Check out your competition.
- Define who you’re targeting.
- Confirm it’s the right move.
- Consider your options.
Is New Coke a brand extension?
Eventually, New Coke was demoted to a brand extension called Coke II, while the original Coke was branded as “Classic Coke.” The word “Classic” was removed in 2009, once again allowing a new generation of soda drinkers the joy of having a single-syllable reference for every soft drink on the market.
Is Diet Coke a brand extension or line extension?
A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category. For example, Diet Coke™ is a line extension of the parent brand Coke™.