What is Innocent Drinks value proposition?
Innocent are the current market leader in the smoothie sector (Hughes, 2012). The value proposition behind the product focuses on “making it easy (for consumers) to do themselves some good.
What type of marketing does Innocent use?
Innocent Drinks has overhauled its marketing strategy to focus on emotional messaging and charity work rather than its individual products, which will be revealed in a £3.5m campaign launching in January.
What is the purpose of innocent drinks?
Everyone’s favourite healthy drinks vendor, social media and brand marketing gurus. You’d be hard up to find a brand that resonates better than these smooth-talking smoothie makers. Their purpose, according to their website, is to ‘make it easy for people to do themselves some good (while making it taste nice too)’.
How do Innocent promote their products?
According to Stone and Desmond promotion “include[s] advertising, public relations and sales promotions” (Stone, 2007:41). Besides various television adverts and other advertising Innocent Drinks regularly publish press releases on their website in order to explain their products and strategies (Unattributed, 2015a).
Who are innocent drinks target market?
The company came into being as a result of a simple idea that each and every product contains one hundred percent (100%) fresh, pure ingredients without the presence of food concentrates. The company’s target market is the young and urban professionals.
What are the objectives of Innocent smoothies?
Now we’re on a mission to keep people healthy, help out the communities who need us most and make sure our planet becomes healthier too. That’s why we pack our little drinks full of good stuff, give 10% of profits to charity and have pledged to be carbon neutral by 2025.
How does Innocent add value?
Through product differentiation strategy, Innocent has developed products that offer its consumers an attribute that is unique. The unique attributes are highly valued by their customers as they view them to be better off than those of the company’s competitors.
Who are Innocent competitors?
Top Competitors of Innocent Drinks
- Jamba Juice. 933. $71 Million.
- AJE. 13,000. $1 Billion.
- Wahaha. 30,000. $17 Billion.
- Smoothie King. 500. $33 Million.
- Eckes-Granini. 1,747. $974 Million.
- Boost Juice. 1,157. $74 Million.
- Frucor. 807. $740 Million.
- Juhayna. 2,633. $517 Million.
How are innocent drinks sustainable?
recycling activists We’ve been at the forefront of the recycling movement since we started using recycled plastic in our bottles back in 2003. We’re founding members of the UK Plastics Pact and have big plans to make our bottles out of 100% renewable or recycled material* by 2025.
Is Innocent an ethical company?
Innocent ensures its ingredients are sourced from suppliers who ensure minimum standards for workers and work to improve their environmental credentials such as those approved by the Rainforest Alliance, and aim to continue sourcing products from a wide range of suppliers worldwide.
What is innocents market share?
Despite the challenges of 2020, Innocent grew market share for the 11th year in a row, with a 0.1 percentage point increase to 21.4%.
What is Innocent smoothies mission statement?
What is the marketing strategy of Innocent Drinks?
Innocent drinks have also taken a move to stay in touch with its consumers by making a family section. It is a method of communication and reminding the consumers about the products and also to get feedback from customers. The company is using family branding policy as all of its products use the company name.
Is innocent a low-cost brand?
No. Innocent’s success has been made possible just because of effective and innovative way of marketing which they adopted. Innocent used every kind of channel, big or small in carrying out its promotion. They used every kind of that marketing strategy in which low cost was involved but its impact was high.
Why is innocent brand image always high in the market?
The company has an opportunity to expand its product line. Owing to the high costs of production and search for proper logistics, innocent brand is normally perceived as a premium brand hence its image is always high in the market.
What is the target market for innocent company?
Innocent company does not have a target market because they have been unable to split the needs of the elderly population. However, its employees possess various expertises thus making the company to increase in its sells volume. The increasing retail power and brand competition has triggered the need for the company to adopt IMC.