What is the purpose of press release?

What is the purpose of press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.

What is press release definition?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

How much is a press release?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience.

What information should be included in a press release?

Here’s what you should include in your press releases:

  • Headline: Be sure to make it clear why your story is interesting and important.
  • Press Contact: How can the media get in touch with you?
  • City, State, Location: Where are you, and where is your news happening?
  • Body copy: Order information by level of importance.

Who do I send my press release to?

In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best to address it to the person most interested in whatever subject you’re writing about.

What are the benefits of press release?

Some of the major benefits of a press release include:

  • Immediate exposure to an established audience.
  • Affordable cost.
  • Potential sales increase.
  • Major SEO benefits.
  • Increased web traffic to your website.
  • Social sharing potential.
  • Builds a working relationship with PR firm.
  • Possibility for return customers.

How long should it take to write a press release?

Before you publish, check out this five-point check list for awesome news releases. In summary, it takes at least nine hours to write an awesome press release, not including time spent on research, and 32 minutes to write a potentially awful press release.

How does press release distribution work?

Press release distribution sends your release out to different locations, or post your release on a single website. This way, journalists can search for and find releases related to certain businesses and organizations. The number one way that press releases make their way to the public is via newswire services.

What should I include in a press release email?

This will give you a better idea of why they’re important and how to tackle each part.

  1. Subject Line. Your subject line is the most important part of your press release email.
  2. Greeting.
  3. Introduction.
  4. Email Body.
  5. Closing.
  6. Paste Your Press Release.
  7. No Attachments.
  8. Avoid Mass Emails.

How do I distribute a press release for free?

The following are the top 10 free press release distribution websites out there.

  1. Issuewire.
  2. OpenPR.
  3. 1888pressrelease.
  4. PRLOG.
  5. Newswiretoday.
  6. ClickPress.com.
  7. PR Fire.
  8. PR ZOOM.

Should a press release be written in third person?

Just like a news story, a press release should be written in the third person. Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative.

When should you do a press release?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

What is a media release and why do Prps use it?

A media release is an excellent tool to help create awareness. When used in conjunction with a strategic social media approach, your release can reach a larger, more engaged audience by attracting the attention of a journalist, blogger or media outlet.

Is a press release worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.