What was the main reason the Raptors rebrand?
“We wanted to make sure we were representing the team in a way that was strategic, but also had a really strong point of view about the identity of the city,” he adds. “Inadvertently, it became the identity of the country. It became kind of like the new flag of Canada.”
What is the Raptors logo supposed to be?
The original Raptor logo is a red dinosaur in a basketball uniform with the letter “R” on it’s chest dribbling a silver basketball on a purple circle with a black semi-circle above. A wordmark “TORONTO” in silver on top and “RAPTORS” in silver in a “u” shape.
What celebrities support the Raptors?
14 Celebrities Who Have Repped The Toronto Raptors Hard
- Elisabeth Moss. What a game @raptors fans!! AMAZING WIN!! Plus I got to hang out with these friends!! Thanks for coming tonight Eli…
- Celine Dion.
- Shawn Mendes.
- Richard Branson.
- Jay-Z.
- Oprah Winfrey.
- Bianca Andreescu.
- Sting.
When did the Raptors rebrand?
2015
The Raptors’ hierarchy had set an original target of the 20th anniversary of their first NBA game (2015) for the overall rebrand. After the team at Sid Lee proposed the “We the North” campaign, it was clear that the city of Toronto and basketball in Canada was never going to be the same again.
Why do the Raptors say we the North?
The Raptors embraced their outsider status and went all in. And it took hold. From 2014 on, We The North was the rallying cry that allowed the Raptors and their local fans to take pride in their Canadian identity.
Is we the North Copyright?
WE THE NORTH is a trademark registered in 2014 and is owned by the Raptors’ parent company, Maple Leaf Sports & Entertainment Ltd., in both Canada and the US. The trademark protection covers merchandise and other services, and therefore for others to use it, a license would be required.
What does Raptor mean in basketball?
RAPTOR stands for “Robust Algorithm (using) Player Tracking (and) On/Off Ratings” and measures the number of points a player contributes to team offense and team defense per 100 possessions, relative to a league-average player.
Who designed the original Raptors logo?
Credits
| Entrant Company | Sid Lee, Toronto |
|---|---|
| Designer | Flavio Carvalho / Sid Lee |
| Designer | Sarah Foelske / Sid Lee |
| Art Director | Sarah Foelske / Sid Lee |
| Executive Creative Director | Tom Koukodimos / Sid Lee |
What NBA teams do famous people support?
THE DEFINITIVE CELEBRITY NBA FAN INDEX
- Toronto Raptors: Drake. EVERY.
- Portland Trail Blazers: Fred Armisen. I could write a bunch.
- Dallas Mavericks: Mark Cuban.
- Sacramento Kings: Sasha Grey.
- Brooklyn Nets: JAY Z.
- L.A. Clippers: Billy Crystal.
- Detroit Pistons: Kid Rock.
- Milwaukee Bucks: Mallory Edens.
Who is the Indian guy at Raptors games?
Nav Bhatia
Nav Bhatia, aka the “Superfan,” has been at almost every single Toronto Raptors home game since the team was founded in 1995: sitting courtside, shouting at the players, trying to rile up their opponents. For years, he felt like the “only guy with a turban and beard” in the crowd.
Is we the North a slogan?
We The North was officially unveiled as the Toronto Raptors’ new slogan before the start of the NBA playoffs in April of 2014.
What is# wethenorth?
From 2014 on, We The North was the rallying cry that allowed the Raptors and their local fans to take pride in their Canadian identity.